MARKETING OPPORTUNITIES
Selling a home is an exciting and emotional event that requires individualized attention. With this in mind, I work with each homeowner to create the best marketing plan to fit your specific needs. I provide expertise from the listing price to the settlement statement. I use a multifaceted plan to create the best strategy to quickly sell your home for the maximum price.
PRICING
Determining the most profitable selling price is one of the most important steps in the process of selling a home. I will investigate and consider numerous factors to ensure the correct price is established including the following:
- Create a property profile
- Compile a Competitive Market Analysis for your home
- Estimate seller’s net proceeds from the sale
- Develop a specialized pricing strategy for your property
- Conduct a thorough and diligent visual inspection of the property
- Tour the property from the “buyer’s standpoint”
- Accurately measure the home
- Assist the seller in conforming with Fair Housing Laws
CURB APPEAL
Curb appeal is the initial appeal of a property to prospective buyers. Curb appeal can be the most important element to get the potential buyer inside the home.
- Review exterior of the home to maximize curb appeal
- Provide recommendations to make the exterior as attractive as possible
FLOOR PLAN
The floor plan refers to the relationship between the rooms and space inside the home. A floor plan should be easy to follow and clutter should be reduced to increase room size.
- Conduct a complete “staging” analysis of the home
- Review interior to maximize attractiveness
- Assist seller in storing large pieces of furniture, as needed
RESEARCH
Research and investigation can protect against potential problems later in the process.
- Check for encumbrances against the property
- Check for property tax liens against the property
- Review and/ or complete the Property Condition Disclosure Statement
- Complete Lead Based Paint Disclosure form
- Provide a Real Estate Relationship Disclosure
- Review Flood Disclosure form
- Obtain copies of permits relative to the property, if available
- Obtain copies of architectural drawings relative to the property
- Arrange for termite inspection of the house
- Arrange for roof report of the house, if necessary
INSPECTIONS
Inspections are vital prior to the purchase of a home. An inspection can reveal unseen defects of the home.
- Arrange professional inspection of the home, If necessary
- Arrange for septic inspection, if appropriate
- Assist in evaluation of inspection reports
- Assist in correction of significant items included on inspection reports as requested
- Chaperone and monitor inspections as needed
PUTTING YOUR HOME ON THE MARKET
I use a multitude of tactics to introduce your home to the market. A successful launch can mean a quicker sale.
- Review benefits of the real estate lock box
- Photograph the home for MLS, website and marketing
- Place home description on the REALTOR® Multiple Listing Service
- Place professional “For Sale” sign on property including appropriate riders
- Provide a copy of all signed listing documents to seller
- Prepare and mail “Just Listed” postcards to your neighborhood
- Explain that 90% of all showings are through a co-operative buyer’s broker
- Follow up “Just Listed” postcards with calls
- Meet and show potential buyers the property
- Follow up with agents who show the property and send thank you notes
- Respond to questions regarding the property
ADVERTISING
Advertising is an ongoing process. I utilize as every method available to ensure continuous exposure until your home is sold.
- Comprehensively photograph your home to show off every important feature. Quality and quantity are important to give online viewers the “whole picture” to build interest and generate showings
- Place a comprehensive listing on www.RealTracs.com, our local Multiple Listing Service
- Expand to a national level with placement on sites such as www.REALTOR.com, Craigslist, Visual Tour, Zillow.com, Trulia and YouTube
- Host organized REALTOR® luncheons and/ or previews to increase exposure to potential buyers
- Place a yard sign will be placed at the street to ensure exposure to everyone driving by.
OPEN HOUSES
Open houses provide an excellent opportunity for market exposure. The Wilson Group and I conduct a minimum of one open house per month until the house sells.
- Advertise in the Saturday and Sunday TENNESSEAN Open House section.
- Create flyers for potential buyers including color photographs and financing options
- Develop a convenient open house schedule with owners and tenants
- Develop advertising copy for open houses
- Place open house signs and directional signs
- Create open house register
- Assist homeowner in preparing for the open house
- Conduct open house
- Review results and guest register from open house with seller
- Follow up with potential buyer opportunities from open house
ADDITIONAL FOLLOW UP
- Canvas centers of influence to locate potential buyers
- Obtain other real estate professional’s opinions of pricing strategy
- Have various agents preview home and gain opinions of the property
- Provide status reports to seller by phone or in person
- Review local news sources for changes in neighborhood
- Preview competing comparable homes in neighborhood which are for sale
- Assist seller in transferring utilities to buyer
- Make sure seller has title insurance policy available